Made in Normandie Denim: a French ambition between tradition and quality!

Olivier Le Bas, a young student in management, has embarked on an ambitious adventure: producing Made in France jeans.

But not just any jeans! Olivier Le Bas is looking for the authenticity of the first jeans, namely, those worn by Californian gold miners of the nineteenth century. A true collector’s item!

Olivier Le Bas has selected for his jeans a Milanese high quality fabric. The fabric comes from Italy, but production will take place in France, in Orne (Normandy). An initial series of 100 jeans will be produced and sold on the internet for October 19, 2014.

If this first project is a success for his company, « Atelier de la Venise normande », Olivier Le Bas would like to take up a new challenge: producing jeans totally made in France!

A beautiful ambition that will certainly arouse the interest of people who like Made in France Selvedge Jeans!

See more : http://jactiv.ouest-france.fr/ils-sactivent/initiatives/olivier-bas-veut-fabriquer-jeans-made-in-normandie-38039

by Céline