The increasing counterfeits threat



The blue jeans market is facing an increase in the counterfeits mainly coming from Maghreb countries, well known for fake luxury products. But a big part come also from Thailand due to cheap labour and materials.  The denim used for the most part is of average quality, if not better than average.  But the components used such as  buttons, rivets, etc. are very low quality.

It’s amazing how blue jeans became as wanted as Louis Vuitton bags or Ray Ban sun glasses (both are products very imitated). This particularly shows how much blue jeans are ICONIC PRODUCTS, a MUST HAVE in one’s closet, indeed.

Let’s have a look at this quick tutorial someone posted on Youtube to spot fake Levi’s jeans !

by Virginie